Teatum Jones, a fashion label that's built from the talents of Catherine Teatum and Rob Jones, unveiled its Spring/Summer 2017 collection during this year's Milan Fashion Week.
Seeming to celebrate the season, the resulting apparel makes use of bright colorways and summery themes -- with the images of flowers and hummingbirds complementing a pair of jackets. On other pieces, Teatum Jones makes use of abstract patterns, which diversify pieces with a myriad of primary colors and creative designs.
In others, the label favors pastels and simple monochrome looks -- helping to tie the collection together while still offering a rather expansive selection. While jackets seem to be the key feature, it also includes a number of shorts, pants, button-ups and tees.
Hummingbird-Patterned Menswear
Teatum Jones' Spring/Summer Series Plays with Seasonal Motifs
Trend Themes
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3. Monochrome Looks - Disruptive innovation opportunity: Introduce sustainable and eco-friendly materials that can be used to create high-quality monochrome clothing, reducing the environmental impact of the fashion industry.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Implement smart textiles and wearable technology into fashion design, creating functional and interactive garments.
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