Alex Holland is launching tea cocktail pub with a mission to restore prestige in England's national drink. The pub will be set up as a traditional British pub that serves only loose leaf tea brews and tea cocktails instead of pints of beer.
This cafe-inspired pub will simply be called 'Brew.' The name reflects the brewing of tea while also hinting at alcohol themes. Some drinks that will appear on the menu include an Earl Grey and tonic, Oolong martinis and a Lapsang Old Fashioned. Brew will also serve pub-like snacks that pair well with the tea cocktail drinks.
The pub will be equipped with teacups, teapots and the tea itself will be bought from South Asian farmers to support economic growth.
Tea-Based Cocktail Bars
The 'Brew' Pub Only Serves Hot Loose Leaf Tea & Cool Tea Cocktails
Trend Themes
1. Tea Cocktail Bars - Opportunity for tea bars to offer unique tea-based cocktails, attracting a new generation of tea and cocktail enthusiasts.
2. Cafe-inspired Pubs - The rise of pub-like establishments that prioritize tea brews and tea cocktails, providing a fresh and sophisticated alternative to traditional bars.
3. Support for Small-scale Tea Farmers - Growing support for sourcing tea from South Asian farmers, creating opportunities to build a sustainable and equitable tea industry.
Industry Implications
1. Hospitality - Hospitality industry can capitalize on the popularity of tea cocktails by incorporating them into bar menus, attracting new customers and enhancing the drinking experience.
2. Farm-to-table - Farm-to-table movement can embrace the sourcing of tea from South Asian farmers, promoting ethical and sustainable practices in the beverage industry.
3. Beverage - Beverage industry can explore the production and distribution of tea-based cocktail mixes, catering to the growing demand for unique and flavorful cocktail options.