Toto Foods, the maker of the world's first superfood-based cookie dough, has teamed up with TBH (To Be Honest) to develop a new Double Chocolate Hazelnut Cookie.
The new cookie utilizes TBH's signature cocoa hazelnut spread, which contains three times the amount of protein and half the sugar content of other leading hazelnut spreads. Toto combines this spread with organic oats, pea protein, maca, flax seeds, coconut sugar, and cordyceps. As a result, the cookies are completely vegan and gluten-free and pack an impressive 10 grams of protein and 10 grams of fiber per serving.
"Toto, another female-led, better-for-you brand, was the perfect partner to bring our first-ever baked good to life, and we've been thrilled to hear that customers love the TBH cookies just as much as they love the Toto cookie dough," said Elena Guberman, chief executive officer of TBH.
Protein-Packed Superfood Cookies
Toto Partners with TBH to Launch Double Chocolate Hazelnut Cookie
Trend Themes
1. Superfood-based Snacks - Developing snacks that are healthier and provide high nutritional value by incorporating superfoods and key nutrients.
2. Protein-infused Treats - Incorporating plant-based proteins into everyday snacks like cookies, bars and chips to add sustainably sourced protein and boost nutritional content.
3. Vegan Comfort Foods - Transforming traditional comfort foods like cookies and ice cream into plant-based, vegan alternatives, and increasing the availability of vegan options at fast-food chains.
Industry Implications
1. Snack Food Industry - Developing nutritious snack food alternatives that cater to specific dietary requirements like vegan, paleo-friendly and gluten-free.
2. Plant-based Food Industry - Creating innovative plant-based food products by sourcing plant-based proteins that are nutritionally equivalent or superior to animal products.
3. Health and Wellness Industry - Meeting the increasing demand for nutritious, on-the-go snacks and comfort foods that align with consumers' health goals and values.