Alongside the long-awaited Taycan 4 Cross Turismo launch, Porsche worked with award-winning filmmaker Nick Schrunk to produce a performance-focused PR campaign called Drive2Extremes. The campaign, packaged in a YouTube video, shows off the Taycan 4 Cross Turismo handling in extreme weather conditions. The Drive2Extremes video sees the sports cross racing across two identical tracks—one in -30-degree cold in Finland and one in 30-degree heat in the UAE. The video uses fast-flying drone footage supplied by Johnny FPV to capture the high-octane action.
The Drive2Extremes campaign displays the enhanced performance of the all-electric Taycan 4 Cross Turismo. Despite using a battery, the electric vehicle has a range of between 350 and 400 kilometers depending on the amenities in use. Alongside its range, the Taycan 4 Cross Turismo boasts powerful acceleration and a competitive top speed.
Performance-Focused Car Campaigns
Drive2Extremes Shows Off the Taycan 4 Cross Turismo's Handling
Trend Themes
1. Performance-focused PR Campaigns - Drive2Extremes shows off the capabilities of the Taycan 4 Cross Turismo in extreme weather conditions, highlighting the potential of performance-focused PR campaigns for the automotive industry.
2. Extreme Weather Testing - The Drive2Extremes campaign demonstrates the value of testing vehicles in extreme weather conditions, creating an opportunity for the testing and measurement industry.
3. All-electric Vehicles - Porsche's Taycan 4 Cross Turismo boasts powerful acceleration and a competitive top speed, presenting disruptive innovation opportunities in the electric vehicle industry.
Industry Implications
1. Automotive - The Drive2Extremes campaign showcases the capabilities of Porsche's Taycan 4 Cross Turismo and highlights potential opportunities for performance-focused PR campaigns in the automotive industry.
2. Testing and Measurement - The extreme weather testing conducted during the Drive2Extremes campaign presents an opportunity for growth in testing and measurement industries.
3. Electric Vehicle - Porsche's Taycan 4 Cross Turismo presents disruptive innovation opportunities in the electric vehicle industry with its powerful acceleration and competitive top speed.