To bring awareness to the 200th anniversary of Jane Austen's death, Audible is launching a themed taxi ride in London that gives people the chance to hop on a vehicle that will transport them back to the 19th century.
The Austen Taxi takes the form of a horse-drawn carriage, which will transport people from King's Cross Station to their next destination. Inside the carriage, travelers are treated to snippets of a new dramatization of Northanger Abbey upon passing iconic landmarks like the St. Pancras Renaissance Hotel, St Paul’s Cathedral and Smithfields market.
To elevate the mundane experience of a daily commute, which many people have come to dread, brands are leveraging this important daily ritual for the purpose of promoting new products and services in an immersive, experiential and highly entertaining environment.
Commemorative Taxi Carriages
Audible is Marking Jane Austen's Death with Taxi Rides in London
Trend Themes
1. Immersive Brand Experiences - Using everyday transportation as a platform to create immersive and entertaining experiences for consumers.
2. Historical Theme Rides - Creating unique and themed transportation experiences that transport passengers to a different time and place.
3. Promotion Through Daily Rituals - Brands leveraging daily commutes to promote new products and services in engaging and memorable ways.
Industry Implications
1. Transportation - Opportunities for transportation companies to create themed rides that offer unique experiences for passengers.
2. Entertainment - Collaborations between entertainment companies and transportation services to create immersive experiences that promote new content.
3. Marketing and Advertising - Innovative ways for brands to leverage daily commutes as a platform for promoting and advertising their products and services.