Spindletop Designs created the packaging and labels for the Tavola Pasta brand. The fresh packaging is aimed to please the youthful consumers who are both health-conscious and eco-friendly.
Each box of Tavola Pasta is packaged in a recycled cardboard box. The light brown boxes are then labeled with the brand's name, nutrition facts, ingredient information and cooking directions using white text.
There is a clear window on the front of the package that reveals the playful pasta contained inside. The circular window shows off the brand's colorful pasta piece that range from traditional white to purple and pink. In addition to the colors, these windows provide a glimpse at the playful shapes of pasta as well. The simple design and minimalist package create an appealing and desirable proc duct that does not overwhelm consumers.
Cardboard-Boxed Pasta
The Tavola Pasta is Packaged in Recyclable Boxes & Labeled with White Text
Trend Themes
1. Eco-friendly Packaging - Opportunity to develop sustainable packaging solutions that appeal to environmentally conscious consumers.
2. Minimalist Design - Potential for creating minimalist packaging designs that have a strong visual impact on consumers.
3. Transparent Packaging - Chance to incorporate transparent windows into packaging to showcase the product and enhance its desirability.
Industry Implications
1. Food Packaging - The food packaging industry can explore innovative ways to create sustainable and visually appealing packaging solutions.
2. Health-conscious Consumer Goods - Companies in the health-conscious consumer goods industry can leverage minimalist packaging designs to attract and engage their target audience.
3. Pasta Manufacturing - Pasta manufacturers can consider incorporating transparent windows in their packaging to showcase the unique shapes and colors of their products.