The point behind Tau Siroko's four-week feminism project is to raise awareness and inspire feminism in an approachable way to reach young women from 16-24 years of age.
The taglines Tau Siroko uses throughout the campaign say it most concisely. The labels used for the clothing and accessories read, "Women earn on average 9% less than men." And the billboards bring the campaign's driving point home with "9% doesn't seem like a lot, until you see it repeated."
Patterned Activism
Tau Siroko Uses Strength in Numbers to Inspire Feminism
Trend Themes
1. Patterned Activism - Disruptive innovation opportunity: Creating fashion campaigns that raise awareness and inspire social change in a visually appealing and approachable way.
2. Feminism Awareness - Disruptive innovation opportunity: Developing targeted initiatives to educate and engage young women aged 16-24 about feminist issues and empower them to advocate for gender equality.
3. Gender Pay Gap - Disruptive innovation opportunity: Implementing strategies and products that address the gender pay gap and strive for equal pay in the workforce.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Creating clothing and accessories that communicate social messages and inspire activism, while appealing to young consumers.
2. Social Activism - Disruptive innovation opportunity: Leveraging creative advertising techniques and digital platforms to promote feminist causes and galvanize the younger generation to be socially conscious.
3. Workforce Equality - Disruptive innovation opportunity: Developing tools, policies, and initiatives to bridge the gender pay gap and foster equal opportunities and fair compensation in the workplace.