Chipotle Mexican Grill is reviving its popular 'Tatted Like a Chipotle Bag' promotion for Friday the 13th. Through this venture, the brand offers a one-hour 'flash' buy-one-get-one-free deal to any customer who shows up with a tattoo — whether permanent, temporary, or hand-drawn.
As part of the 'Tatted Like a Chipotle Bag' campaign, Chipotle has also partnered with musician Swae Lee to create an exclusive limited-edition temporary tattoo flash sheet available at the Midtown Miami restaurant (3201 N. Miami Ave., Miami, FL 33127).
Stephanie Perdue, Interim Chief Marketing Officer, notes about the 'Tatted Like a Chipotle Bag' campaign: "What started as an internet meme became a real-world expression of fandom for our brand. Bringing this promotion back for Friday the 13th further establishes our connection with the tattoo community, and partnering with Swae Lee allows us to spotlight his authentic passion for the brand and give our fans something extra to commemorate the moment together."
Tattoo-Inspired QSR Promotions
Chipotle Mexican Grill Brings Back 'Tatted Like a Chipotle Bag'
Trend Themes
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Brand-driven Tattoo Collaborations — Leveraging artist partnerships and tattoo culture to create limited-edition merchandise and branded body art experiences that deepen fan affinity.
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Limited-time Authenticity Promotions — Short, event-based offers tied to cultural moments that transform social memes into real-world scarcity and buzz-generating experiences.
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Tattoo-to-discount Loyalty Mechanics — Using physical or temporary body art as a verification mechanism for exclusive rewards, blurring lines between identity expression and transactional incentives.
Industry Implications
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Quick-service Restaurants — QSRs can exploit culture-driven promo formats to drive foot traffic and foster brand communities through pop-up activations and collectible tie-ins.
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Fashion and Apparel — Streetwear and accessory brands may incorporate temporary tattoos and artist collaborations into capsule drops that extend brand storytelling onto the body.
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Consumer Packaged Goods — CPG companies could embed limited-edition body-art collectibles and co-branded samples into packaging to create tactile, shareable moments that boost trial.