Tasty, Buzzfeed's social media food arm, launched a collection of limited-edition 'Tasty Ice Cream' products that put creative new twists on classic varieties. With this new launch, Tasty is setting itself apart as the "only ice cream brand to offer exclusively limited-edition flavors."
The limited-edition ice cream products are offered in varieties like Vanilla Galaxy Twist, Peanut Butter 'S'Mores Smash, Chocolate Caramel Pretzel Crunch and White Chocolate Raspberry Lava Cake. In the same way that Tasty makes cooking fun and accessible to everyone, these flavors offer an easy way to get inspired and enjoy a sweet treat.
For the rest of 2019, Tasty has teased that two more launches are planned, which means that there will be eight more flavors to discover in the months ahead.
Creatively Remixed Ice Creams
The Exclusively Limited-Edition 'Tasty Ice Cream' Reinvents Classics
Trend Themes
1. Limited-edition Ice Cream - Opportunity for more brands to launch exclusive and creative ice cream flavors to cater to the demand for unique and flavorful treats.
2. Creative Twists on Classics - Potential for restaurants and food brands to reinvent traditional desserts and offer new and exciting flavor combinations.
3. Social Media Food Brands - Potential for other social media-based food brands to expand their product offerings and create viral sensations with limited-edition releases.
Industry Implications
1. Food and Beverage - Opportunity for the food and beverage industry to capitalize on the popularity of limited-edition products and innovative flavor combinations.
2. Hospitality - Potential for hotels and resorts to partner with innovative ice cream brands to offer exclusive flavors and elevate their dessert menus.
3. Social Media Marketing - Opportunity for marketing agencies and influencers to collaborate with ice cream brands and create engaging campaigns around limited-edition releases.