BuzzFeed’s Tasty and General Mills teamed up to create a line of prepared meals called Tasty Dinner Kits that contain seasoning, sauce and a base of either rice or pasta. These dinner kits are not only cost-conscious but easy to create, since they only require a few fresh additions like proteins and vegetables. The kits boast globally inspired flavors that glean from Indian, Mexican, Korean and Mediterranean cuisines and BuzzFeed relied on a data-driven approach when it came to development.
These kits are launching at a time when people are experiencing kitchen fatigue and finding it difficult to come up with exciting meal ideas every night of the week. The kits offer inspiring solutions with options like Chicken Tikka Masala, Creamy Salsa Verde Chicken and Korean-Style BBQ Beef.
Budget-Friendly Dinner Kits
Tasty Dinner Kits Have Fun, Globally Inspired Flavors
Trend Themes
1. Prepared Meal Kits - The rise in popularity of prepared meal kits offers opportunities to innovate with unique and globally inspired flavors.
2. Data-driven Food Development - Applying a data-driven approach to food development allows for better understanding of consumer preferences and can lead to more successful product launches.
3. Kitchen Fatigue - The phenomenon of 'kitchen fatigue' creates a need for convenient and cost-conscious meal solutions, making prepared meal kits an ideal disruptive innovation opportunity.
Industry Implications
1. Food - The food industry can benefit from offering prepared meal kits with globally inspired flavors, especially in response to 'kitchen fatigue'.
2. Data Analytics - Applying data-driven approaches to food development can be an innovative opportunity for companies in the data analytics industry.
3. E-commerce - E-commerce retailers could capitalize on the rise of prepared meal kits as a convenient and cost-effective meal solution for consumers.