Tasty and Glad have partnered to continue to streamline its sales through the Buzzfeed-branded "snack-size recipe videos."
Tasty's videos launched in 2015 and offer consumers short, step-by-step recipe clips that are presented in an engaging and stylized manner. Through the new partnership, Tasty will be promoting Glad's products, specifically, Glad's Press’n Seal product. As of now, the product has appeared in two videos, including a honey-sriracha roasted chicken and a breakfast chicken hash recipe. Simply clicking the product in the video will re-direct viewers to Jet.com, where they can make a purchase.
Tasty's sponsored content aids brands in making streamlined sales to a contemporary, Millennial market. Both engaging and informative, this partnership is sure to breathe new life into older products.
eCommerce Sealing Wrap Partnerships
Tasty and Glad Partnered to Sell Glad's Press’n Seal Product
Trend Themes
1. Streamlined Sales - The partnership between Tasty and Glad showcases the potential for streamlined sales through branded recipe videos.
2. Sponsored Content - Tasty's sponsored content model demonstrates the effectiveness of partnering with popular media platforms to promote products.
3. Contemporary Marketing - The collaboration between Tasty and Glad highlights the success of contemporary marketing strategies targeting Millennial consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage branded recipe videos to promote their products and drive sales.
2. Packaging - The packaging industry can explore partnerships with media platforms to increase the visibility and marketability of their products.
3. Ecommerce - The ecommerce industry can benefit from collaborations with influential media outlets to attract and engage online shoppers.