Not all consumers are seduced by the same merchandizing techniques, which is what makes Taste of Honey packaging so scrumptious to consider. In developing the branding for this delectable product, Danielle Mitchell came up with one solid theme, but seven different aesthetics.
For each of the four primary varieties of the honey, four distinctive bottles were conceived that are marked with unique graphic logos and contain different volumes of the spread. Besides this, another collection of three elongated jars adopt yet another set of similar patterns. Small corked test tubes appear to embrace the unbranded aesthetic, while a pouch full of honey sticks explores the tactile quality of perforated cardboard. Despite the differences in the types of Taste of Honey packaging, all elements are united in their expression of the honeycomb motif.
Sweet Beehive Branding
Taste of Honey Packaging Brings the Hive Home
Trend Themes
1. Customized Packaging - There is an opportunity for businesses to create customized packaging that appeals to different consumer preferences.
2. Diverse Aesthetics - Businesses can explore the use of multiple aesthetics within a single product line to cater to diverse consumer tastes.
3. Unbranded Aesthetic - An unbranded aesthetic can provide a unique and minimalist packaging option for certain products.
Industry Implications
1. Food and Beverage - The food and beverage industry can incorporate customized packaging and diverse aesthetics to enhance brand appeal.
2. Design and Packaging - Design and packaging agencies can offer services to create distinct and aesthetic packaging options for various products.
3. Artisanal Products - Artisanal product sellers can leverage unbranded aesthetics to create a niche and minimalist packaging experience.