A new 'Taste Crafted' menu from McDonald's was recently released at SoCal restaurant locations and lets patrons customize their meal and even their desired level of table service. Featuring a variety of flavor profiles including favorites like Buffalo Bacon, this burger menu gives food fans a chance to get creative with a multitude of tasty toppings.
Targeting a more health-conscious demographic, this menu by McDonald's allows restaurant visitors to build their own sandwich from scratch. Though they are choosing toppings from a menu with pre-selected ingredients, patrons can expect to see a variety of delicious garnishes like applewood smoked bacon, blue cheese spread, shredded lettuce and classic tomato.
This bespoke burger menu boasts more variety than standard fast food offerings and lets food fans create more desirable meals. Appealing to millennial sensibilities, the restaurant's latest marketing move puts health-conscious consumers in control of what they're eating.
Bespoke Burger Menus
The McDonald's 'Taste Crafted' Menu Offers Customized Meals
Trend Themes
1. Custom Burger Menus - McDonald's 'Taste Crafted' menu allows customers to personalize and customize their meal based on their preference.
2. Health-centric Fast Food - More fast food chains are offering health-conscious menu options to cater to the growing number of health conscious consumers.
3. Millennial-centric Marketing - The new marketing strategies of fast food chains are focused on appealing to the values and preferences of millennial consumers.
Industry Implications
1. Fast Food Restaurants - Fast food chains are developing custom and healthy menu options to cater the health-conscious millennial demographic.
2. Food and Beverage Industry - The food and beverage industry is continuously innovating to meet the evolving demands and preferences of consumers in the market.
3. Marketing and Advertising Industry - The marketing and advertising industry is adopting more targeted approaches to appeal to different consumer demographics.