The cosmetics company Tarte recently debuted a new lineup of cruelty-free lashes called the 'Tarteiest Pro Lashes.' With a growing number of consumers looking for ethical and eco-friendly cosmetics, these vegan lashes are a perfect for conscious shoppers.
The Tarteiest Pro Lashes are fake eyelashes available in three different styles. These styles ranging from the stubble 'Little Black Dress' to the voluminous 'Goddess' lashes. Unlike some brands that use mink or silk to make their lashes, Tart's products are completely vegan, cruelty-free and made without formaldehyde or latex. The company also includes a black lash glue along with the lashes that adheres to the same ethical standards. Despite being a more ethical cosmetics choice, the lashes are sold at a budget-friendly price that makes them highly accessible for a wide variety of consumers.
Cruelty-Free Lashes
Tarte's Tarteist Pro Lashes are Made Without the Use of Animal Products
Trend Themes
1. Cruelty-free Cosmetics - Opportunity for companies to develop and market cosmetic products that are not tested on animals or made with animal-derived ingredients.
2. Eco-friendly Beauty - Opportunity to create and promote beauty products that are sustainable, environmentally friendly, and ethically produced.
3. Vegan Consumerism - Opportunity to cater to the growing demand for vegan products, including cosmetics, by developing and marketing vegan-friendly options.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity lies in creating and promoting cruelty-free and vegan cosmetic products.
2. Fashion - Opportunity to incorporate cruelty-free and vegan materials in fashion accessories such as faux fur and leather alternatives.
3. Beauty - Disruptive innovation opportunity in developing and marketing eco-friendly and vegan beauty products, including skincare and haircare.