In addition to offering Shape Tape concealer and foundation, Tarte is now expanding its Tarte Shape Tape range to include everything from primers and balms to pressed powders.
The all-new Shape Tape Pressed Powder boasts a vegan-friendly formula that's free from harmful ingredients like mineral oil, parabens, phthalates, SLS and more. Some of the key ingredients that make up the product include clay to balance and mattify skin, a potent peptide complex to soften fine lines and pores and soothing mineral pigments.
The versatile pressed powder can be used in a number of different ways. If consumers choose not to apply the product directly to the full face with a brush, they may also lightly mist the face with water or setting spray before applying to achieve more coverage, or concentrate the product application specifically on areas of concern.
Skin-Balancing Pressed Powders
The Clay-Based Tarte Shape Tape Pressed Powder Helps Mattify Skin
Trend Themes
1. Vegan Cosmetics - Opportunities for the development of more vegan-friendly cosmetic products
2. Clay-based Powders - Opportunities for the development of more cosmetic products that contain clay as an ingredient
3. Multi-use Cosmetics - Opportunities for the development of more versatile cosmetic products, which can be used in different ways
Industry Implications
1. Cosmetics - Opportunities for the cosmetics industry to embrace vegan and natural ingredients
2. Skincare - Opportunities for the skincare industry to explore the use of clay in skin-balancing products
3. Beauty - Opportunities for the beauty industry to create more multi-use cosmetic products that offer versatility and convenience