The 'Tart Tart' Arena Homme + editorials features models George and Sebastian who are captured by photographer Mark Barker's lens. The duo poses in studio while channeling retro era gentleman with a love for all things psychedelic.
Paired with retro graphic imagery, these model portraits are a nostalgic look at cultural fads that ruled the 60s. From bowled hair cuts to a silver, sci-fi inspired wardrobe by stylist Max Pearman, this generational editorial is a fresh and unconventional exploration of the era's rock-and-roll culture.
Gracing the edgy publication's Spring/Summer 2013 issue, the 'Tart Tart' Arena Homme + fashion story revives a retro visual aesthetic that is often referred to as "psychedelic" thanks to its kaleidoscopic graphic design and distortion photo filtering techniques.
Psychedelic 60s Editorials
The Tart Tart Arena Homme + Fashion Story Features Past Era Imagery
Trend Themes
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Retro Fashion — Disruptive innovation opportunity: Create modern clothing designs that incorporate elements of 60s psychedelic fashion.
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Nostalgia Marketing — Disruptive innovation opportunity: Develop marketing campaigns that tap into the nostalgia of past cultural fads.
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Graphic Design Revival — Disruptive innovation opportunity: Embrace the graphic design techniques of the 60s to create visually striking and unique designs.
Industry Implications
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Fashion — Disruptive innovation opportunity: Introduce new clothing lines inspired by the psychedelic fashion of the 60s.
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Advertising — Disruptive innovation opportunity: Create ads that evoke nostalgia and connect with consumers on an emotional level.
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Graphic Design — Disruptive innovation opportunity: Apply retro graphic design principles to contemporary projects to stand out in a visually saturated market.