The designer of Tarrida Wine packaging came up with quite an intriguing brand identity for the alcoholic beverage that's rooted in an unusual surrealist emblem. The most pronounced graphic element on the sticker is an incandescent lightbulb with a tangle of wildflowers trapped inside of it and a droplet escaping from the base of the fixture. The image is enough to catch the eye of a curious consumer and have him ponder the meaning of the picture.
Pere Pagà of Paga Disseny, Spain, makes a Eureka moment of this range of vinos. The label instantly illuminates with a familiar form and the exquisite details of stems, leaves and colorful petals. The drip that descends on Tarrida Wine packaging is the enlightened nectar of a luscious grape-derived drink.
Bright Floral Branding
Tarrida Wine Packaging Has an Enlightened Look to Suggest Blossoming Flavor
Trend Themes
1. Surrealist Branding - Incorporating unusual and thought-provoking imagery in branding can catch the attention of curious consumers.
2. Innovative Packaging - Using creative packaging designs that incorporate visual metaphors and high-quality aesthetic details can set a product apart from others.
3. Enlightened Imagery - Using imagery that suggests ideas of enlightenment and natural beauty can create a distinctive brand identity.
Industry Implications
1. Alcoholic Beverages - The use of imaginative and eye-catching branding can be beneficial in marketing wine and other alcoholic beverages to consumers seeking unique and sophisticated products.
2. Graphic Design - Designers and marketing agencies can offer innovative branding strategies and packaging designs to differentiate their clients' products in crowded markets and attract more customers.
3. Floriculture - The use of floral imagery can be an effective way to give a unique visual identity to products and companies in the floriculture industry, such as nurseries, florists, and landscaping services.