Honda's HR-V subcompact crossover SUV commercial targets millennials in its new ad to increase youth car consumption. The ad plays with face manipulation in the hopes that it will catch the attention of generation Y. Honda is certain that this car will meet the needs and demands of the youth through the vast variety of features.
The mini SUV is easier to park and gets better mileage so it will satisfy the desires of eco-conscious drivers. The price also targets millennials who are very cautious where they spend their money. Young consumers are not looking to purchase expensive extravagant rides and the Honda HR-V will not bust their wallets.
This silly commercial called 'Give and Take' is Honda's way of inciting the youth generation by featuring people of relevant ages. The commercial shows people from the generation Y age group having the ability to adjust their own noses, ears, foreheads and eyebrows.
Face-Manipulating Car Ads
Honda Targets Millennials with Humor to Encourage Youth Car Consumption
Trend Themes
1. Youth Car Consumption - Disruptive innovation opportunity: Develop affordable and eco-friendly cars targeted at millennials.
2. Face Manipulation Marketing - Disruptive innovation opportunity: Utilize creative and humor-driven advertising campaigns that play with face manipulation to engage younger audiences.
3. Compact SUV Market - Disruptive innovation opportunity: Introduce mini SUVs with easier parking and better fuel efficiency that cater to the demands of eco-conscious and cost-conscious millennials.
Industry Implications
1. Automotive Industry - Disruptive innovation opportunity: Create and market cars specifically designed to meet the needs and demands of the millennial generation.
2. Advertising Industry - Disruptive innovation opportunity: Innovate new marketing strategies that use humor and face manipulation to target and engage younger demographics.
3. Consumer Goods Industry - Disruptive innovation opportunity: Develop affordable and feature-rich products, such as compact SUVs, that appeal to cost-conscious millennials.