Virtual reality and augmented reality technology enable highly personalized try-on experiences to be created and Target is preparing to offer customization to web shoppers with its 'Target Beauty Studio.'
The Target Beauty Studio has been launched in partnership with Perfect Corp.’s YouCam Makeup software, making it possible for consumers to virtually try on hundreds of makeup products and cosmetic colors through AR technology.
As well as being able to take advantage of the features of the Target Beauty Studio via one's desktop or mobile device, consumers may also experience the technology at select stores across the country. Target is also launching a text-to-chat beauty service to connect consumers with Beauty Concierge representatives who are able to offer personalized beauty advice.
Virtual Beauty Concierges
Target Launched a 'Target Beauty Studio' Powered by YouCam
Trend Themes
1. Augmented Reality Makeup - There is a disruptive innovation opportunity in the beauty industry to enhance customers' online shopping experience by using augmented reality technology to allow virtual try-on sessions of makeup products.
2. Personalized Beauty Advice - Providing customers with an easy access to personalized beauty advice via chatbots or beauty concierge services could be a disruptive opportunity in the beauty industry.
3. Virtual Try-on Experiences - Virtual reality and augmented reality technology can help create interactive and personalized try-on experiences for customers of various consumer goods industries like fashion, beauty, and accessories.
Industry Implications
1. Beauty - The beauty industry can leverage augmented reality technology to provide customers with a highly interactive, personalized, and seamless online shopping experience.
2. Fashion - The fashion industry has disruptive opportunities to explore in using virtual reality technology to create immersive shopping experiences and allowing customers to try-on clothes virtually before making purchase decisions.
3. Retail - Retailers can adopt virtual and augmented reality technologies in their stores or online platforms to enhance customers' shopping experience and create disruptive innovation opportunities.