Tao Fernandez is an Argentinean model whose look is reminiscent of the pouty menly-men actors from the past. This black and white spread of sorrow and contemplation is a perfect example of this beefcake's naturally melancholy look.
Shot by Greg Vaughan, Tao Fernandez seems deep in thought as he lazily lounges around his home half-dressed. The result is a perfect portfolio piece for both Vaughan and Tao Fernandez.
Implications - This relaxed photo shoot is attractive for many consumers who are caught up in a hectic lifestyle. Due to the fast pace of contemporary society, many individuals are looking for new ways to feel a sense of escape. Providing products that give these sensations will be attractive to many buyers who need a way to break free from the constraints of everyday life.
Lusty Lounging Poutraiture
Male Model Tao Fernandez Poses for an Emo Spread by Greg Vaughan
Trend Themes
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Relaxed Portraiture — Opportunity for brands to promote escapism through laid-back and contemplative photography.
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Male Melancholy — Brands can appeal to consumers seeking a return to the pouty, melancholic masculinity of past eras.
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Half-dressed Men — As society becomes more comfortable with nudity and the male form, brands can capitalize on this trend by featuring more partially clothed male models.
Industry Implications
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Photography — Opportunity for photographers and photo agencies to offer relaxed and melancholic shoots as a way for clients to escape.
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Fashion — Brands can feature partially clothed male models to tap into the trend of comfort with male nudity.
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Lifestyle — Products that promote relaxation and escapism can appeal to consumers looking for ways to break free from the constraints of a busy lifestyle.