The Tanqueray Flor de Sevilla Gin & Tonic cocktail has been unveiled by the brand as a new libation option that's premixed and ready for consumption in the summer months. Packaged in bespoke glass bottles, the cocktail is expertly mixed with premium ingredients including bittersweet Seville orange and, of course, the brands signature gin spirit. The premium glass packaging helps to set the cocktail apart from the other premixed options presently on the market.
The Tanqueray Flor de Sevilla Gin & Tonic cocktails was spoken on by Head of Diageo Reserved GB Rich Larkin who said, "We’re really excited to be launching two premium and quality-led RTD innovations so that customers can enjoy a perfect Tanqueray serve every time. As we step into the summer season, we’re confident that the Tanqueray and Tonic premixes will be the perfect addition to shopping baskets for occasions across the off-trade – including at home, picnics, barbecues, garden parties and festivals."
Premixed Summertime Gin Cocktails
The Tanqueray Flor de Sevilla Gin & Tonic Comes in Glass Bottles
Trend Themes
1. Premixed Gin Cocktails - The premixed cocktail market can be explored for creating and promoting new flavors that can cater to customer preferences.
2. Glass Packaging - The use of premium glass packaging for premixed cocktails can be a disruptive innovation for the industry and can influence the premiumization of the product.
3. Ready-to-drink (RTD) Cocktails - The increasing demand for convenient drinking options can be capitalized by the industry with the launch of new RTD cocktails.
Industry Implications
1. Alcoholic Beverages Industry - The industry can adopt premixed cocktails as a new focus area to expand their business and reach out to new customer segments.
2. Packaging Industry - The glass packaging industry can explore opportunities to cater to the packaging requirements of the growing premixed cocktail market.
3. Retail Industry - Retailers can explore partnerships with premixed cocktail brands to offer their customers a greater variety of RTD cocktails.