Flowers are generally considered a pretty, gentle item to bring into the home. They're usually displayed in delicate vases which is why these army tank-inspired flower holders are extremely bizarre.
The Tank U vases were created by Parisian design group, La Tete Au Cube and come in White and Platinum or, even stranger, a Traditional French Floral Pattern.
Each hand made vase is available for $90 at Charles & Marie.
Implications - Youth consumers have a strong penchant for ironic humor. By juxtaposing flowers with a tank, the artist creates a humorous tension. To engage with this group, companies ought to consider implementing irony in their marketing campaigns.
Army-Inspired Decor
Tank U Vases
Trend Themes
1. Youth Irony - Companies should consider implementing irony in their marketing campaigns to engage with youth consumers who have a strong penchant for ironic humor.
2. Bizarre Home Decor - The army tank-inspired flower holders highlight a trend towards bizarre and unconventional home decor items.
3. Humorous Tension - The juxtaposition of flowers with a tank creates a humorous tension that resonates with consumers seeking unconventional and unexpected design elements.
Industry Implications
1. Home Decor - The army tank-inspired flower holders represent a disruptive innovation opportunity within the home decor industry, tapping into the demand for unique and unconventional design pieces.
2. Art and Design - The incorporation of ironic and humorous elements in art and design presents disruptive innovation opportunities for artists and designers looking to attract youth consumers.
3. Youth Marketing - The trend towards youth irony creates opportunities for marketers to develop campaigns that appeal to the strong penchant for ironic humor among young consumers.