Selvedge denim is a high-end jean style that requires proper care in order to be enjoyed for years, which is exactly what the Tangent Denim Wash is here to help do. The product works by gently cleansing jeans or other denim garments without using corrosive alkalis that can eat away at the cotton fibers during the washing process.
The denim wash is made with a mild sugar surfactant and essential orange oils that will work to extend the life of a premium piece of jean clothing. This will come as welcome news to those who are weary of washing their favorite denim clothing and accessories for fear of ruining them with improper care.
The Tangent Denim Wash is priced at $25 per bottle and can be used with premium, raw, selvedge or conventional denim varieties.
Garment Longevity-Enhancing Detergents
The Tangent Denim Wash Gently Launders High-End Clothing
Trend Themes
1. Garment Longevity-enhancing Detergents - Disruptive innovation opportunity: Develop eco-friendly detergents that extend the lifespan of high-end clothing.
2. Selvedge Denim Care - Disruptive innovation opportunity: Create specialized care products for selvedge denim that gently cleanse without causing damage to fibers.
3. Premium Clothing Maintenance - Disruptive innovation opportunity: Design cleaning solutions that address the unique needs of expensive garments, helping to maintain their quality over time.
Industry Implications
1. Laundry Detergent Manufacturing - Disruptive innovation opportunity: Develop and market detergents specifically formulated for delicate and high-end fabrics.
2. Fashion and Apparel Industry - Disruptive innovation opportunity: Explore new products and services that promote the care and longevity of premium clothing.
3. Consumer Goods Retail - Disruptive innovation opportunity: Curate collections of clothing care products that cater to the needs of luxury and aspirational consumers.