The Tampon Book by Female Company is filled with 15 organic tampons and offers stories on the history of menstruation that span from ancient times to today, alongside artful illustrations. As part of its first run, the book quickly sold out within a day and the second run is proving to be just as high in demand.
The clever packaging design is more than just an aesthetically pleasing way to present an essential menstruation product, as the Tampon Book also offers a clever way to get around the region's tampon tax. The subversive innovation from Female Company was created to take advantage of the fact that in the European nation, tampons are taxed at a rate of 19% as they are classified as non-essential items, while books are taxed at just 7%.
Book-Shaped Tampon Boxes
The Tampon Book Shares Stories About Menstruation & Organic Tampons
Trend Themes
1. Organic Menstrual Products - Opportunity for innovation in creating more eco-friendly and organic menstrual products.
2. Creative Packaging Design - Potential for disruptive innovation in designing aesthetically pleasing and functional packaging for essential products.
3. Subversive Marketing Tactics - Opportunity for disruptive innovation in using unconventional marketing strategies to challenge existing norms and regulations.
Industry Implications
1. Menstrual Product Industry - Innovative ideas can emerge by rethinking the materials and methods used in the production of menstrual products.
2. Packaging Industry - Disruptive innovation can be achieved by designing packaging solutions that enhance the user experience and differentiate products from competitors.
3. Marketing and Advertising Industry - New opportunities arise for marketers to challenge traditional marketing tactics and find creative ways to reach and engage with target audiences.