In some places, people might have a hard time telling you exactly which faces appear on their country's coins without having a handful of change right in front of them. The 'Tales You Lose' series is a playful project that infuses these commonly used yet uncommonly observed objects with an unmissable dose of color and personality.
Andre Levy has been working with a collection of Euros, American dollars, African cash and old European coinage. On the face side of each round metal piece, the Brazilian artist paints hair, skin, facial features and accessories that turn royalty, politicians and symbolic figures into pop culture characters from movies, TV and comic books. Among the 'Tales You Lose' coins, you'll find Futurama's Leela, X Men's Rogue and Where's Waldo.
Cartoony Coin Facelifts
'Tales You Lose' Presents Money Makeovers More Relevant to Pop Culture
Trend Themes
1. Pop Culture Coin Art - Creating artwork on coins that transforms traditional symbols into pop culture characters presents an opportunity for artists to tap into the nostalgia and fandom of popular media.
2. Personalized Currency - Infusing coins with distinct characteristics and personalities opens up possibilities for creating personalized currency that reflects individual identities and interests.
3. Colorful Coin Designs - Adding vibrant colors and playful designs to coins brings a fresh and engaging aesthetic to currency that can attract collectors and appeal to a younger demographic.
Industry Implications
1. Art and Collectibles - The art industry can explore opportunities to promote and sell coin artwork by collaborating with artists and creating platforms for collectors to acquire unique pieces.
2. Currency and Banking - Financial institutions can consider introducing limited edition or customized coins as a way to engage customers and promote brand loyalty through innovative and visually appealing currency design.
3. Pop Culture Merchandise - Companies in the pop culture merchandise industry can explore collaborations with artists to create collectible coins featuring popular characters, providing fans with a unique and tangible connection to their favorite media.