Designer-Focused Crowdsourcing

A TalentLAB Crowd-Sourcing Platform Is Helping New Artist Gain Foot

The TalentLAB crowdsourcing platform is the latest initiative developed by Made.com to launch products made by up-and-coming designers. The platform currently allows aspiring designers to submit proposals which are then voted on by customers on Made.com. Votes are cashed in by pledging a refundable deposit and those with the most pledges will be put into production and sold. Designers will be paid in royalties in line with the percentage paid to existing professional designers by Made.com.

The TalentLAB crowdsourcing platform changes the way designers can fund future projects. Previous platforms like Kickstarter and Indiegogo are notable funding sources, but with so much traffic from different types of items, services and charities, design projects often get pushed to the wayside. With the backing of Made.com, aspiring designers have a specific website to pitch ideas, and can receive approval from individuals interested solely on design. TalentLAB will be an interesting venture for the design-focused website as it positions itself to shining spotlights on up-and-coming talents.

Trend Themes

  1. Crowdsourced Design — The TalentLAB crowdsourcing platform enables aspiring designers to gain funding and exposure for their projects through the support of a community.
  2. Disruptive Funding Platforms — TalentLAB offers a dedicated platform that focuses solely on design projects, providing a more targeted and effective funding solution for emerging designers.
  3. Royalty-based Compensation — Designers on TalentLAB are paid in royalties, presenting an opportunity to disrupt traditional compensation models in the design industry.

Industry Implications

  1. Furniture and Home Decor — The TalentLAB platform is specifically designed for designers in the furniture and home decor industry, enabling them to showcase their talent and gain recognition.
  2. Product Design — The TalentLAB crowdsourcing platform opens up opportunities for product designers to receive funding and support for their innovative projects.
  3. E-commerce — Made.com's TalentLAB disrupts the e-commerce industry by creating a dedicated platform for aspiring designers to reach a targeted audience and secure funding.

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