Streetwear imprint Aimé Leon Dore works in collaboration with sportswear label New Balance on the new tailor-made collection designed for the Spring/Summer 2019 season. The joint effort results in a selection of apparel; pieces and two vibrant running sneakers, preparing for the warmer seasons appropriately. The colorful options are informed on retro designs, color-blocking details, and vintage logo accents as well.
Some of the shirts and sweaters are adorned in New Balance's old slogan that reads "The Intelligent Choice," as a further nod to previous eras. The collaborative footwear features the signature 997 silhouettes in a tonal blue, purple, pink, green, and yellow, amongst a gray canvas. It is constructed from high-quality pebbled leather materials and suede across the multi-tonal uppers. The sportswear includes long sleeve tops, running shorts, cardigans, and more.
Pastel Co-Branded Sportswear
Aimé Leon Dore and New Balance Drop a Tailor-Made Collection for SS19
Trend Themes
1. Co-branded Clothing - Opportunity for more collaborations between fashion and sportswear brands to create unique and innovative designs for consumers.
2. Retro-inspired Designs - A trend towards incorporating vintage logos, color-blocking, and retro silhouettes in modern clothing and footwear collections.
3. Vibrant Running Sneakers - The use of bold and colorful sneakers in sportswear collaborations may continue to be popular among consumers seeking unique and eye-catching footwear options.
Industry Implications
1. Fashion - Potential for fashion brands to collaborate with sportswear companies to create stylish and functional clothing and footwear collections.
2. Sportswear - Opportunity for sportswear companies to expand their target market and reach consumers interested in stylish and fashion-forward athletic wear.
3. Footwear - Growing demand for unique and innovative sneaker designs may lead to more collaborations between fashion and sportswear brands in the footwear industry.