Not all wine drinkers are wine connoisseurs, but a new company called TagItWine is hoping to change that. The new app hopes to provide consumers with the appropriate information necessary to make an informed alcoholic purchase, hopefully resulting in the consumer finding the perfect drink for their unique palette.
To use the app, consumers can simply scan a bottle's bar code. The app will then offer the wine's origins, including the location and subregion of the vineyard, bottler and distributor. The data also helps the app gather data what's selling inside of stores, to help companies better understand their target markets.
This app is currently working on developing a label that can be added to all bottle's of wine.
App-Connected Wine Bottles
TagItwine Offers Detailed Information on a Bottle of Wine
Trend Themes
1. App-connected Wine - Disruptive innovation opportunity: Creating smartphone apps that provide detailed information about wine to help consumers make informed purchasing decisions.
2. Barcode Scanning - Disruptive innovation opportunity: Developing barcode scanning technology that can quickly gather data about products, enabling companies to gain insights into consumer behavior and target markets.
3. Data-driven Marketing - Disruptive innovation opportunity: Utilizing data gathered through apps like TagItWine to drive targeted marketing campaigns and better understand consumer preferences.
Industry Implications
1. Wine Industry - Disruptive innovation opportunity: Incorporating app-connected features and barcode scanning technology to enhance the wine consumer experience and improve supply chain management.
2. Technology Industry - Disruptive innovation opportunity: Developing innovative mobile apps and barcode scanning solutions to transform consumer interactions with products and enable data-driven insights for businesses.
3. Marketing Industry - Disruptive innovation opportunity: Leveraging data-driven marketing strategies based on insights gathered from app-connected wine bottles, offering personalized recommendations and targeting specific consumer segments.