A line of TAG Heuer and Aston Martin chronographs have just been announced at the 2018 Geneva Motor Show, and are known as the TAG Heuer Carrera Calibre Heuer 01 chronograph and the TAG Heuer Formula 1. The automaker's team worked closely with Tag Heuer to design the timepieces, which both feature inspiration from the shapes, colors, patterns and materials of Aston Martin Sports cars. The TAG Heuer and Aston Martin timepieces are set to launch at BaselWorld 2018.
The TAG Heuer Carrera Calibre Heuer 01 chronograph features a skeletonized dial in a hexagonal pattern that is meant to showcase the famous manufacture movement. The body features 45mm solid steel and displays a unique design that is meant to evoke speed and power.
The TAG Heuer Formula 1 chronograph, the second of the TAG Heuer and Aston Martin chronographs, draws heavy inspiration from Aston Martin's racing history. The watch showcases a notched steel bezel and an aluminum ring with a tachymeter scale. The case is made out of steel, measures 43mm and features the iconic Aston Martin winged logo.
Racing-Inspired Timepieces
TAG Heuer and Aston Martin Came Together for an Amazing Design
Trend Themes
1. Racing-inspired Timepieces - The blending of automotive design elements into timepieces presents an opportunity to create exciting and unique products.
2. Collaborative Product Design - Collaborating with companies outside of one's industry can foster innovation and lead to new product offerings.
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Industry Implications
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2. Automotive Industry - Collaborating with luxury timepiece brands can lead to cross-promotion opportunities and enhance a brand's image of high-performance and luxury.
3. Luxury Fashion Industry - Embracing technology and collaborating with brands outside of the traditional fashion industry can lead to unique product offerings and attract new customers.