TAFT is a luxury footwear brand. Recently, the company dropped a limited-edition candle range that takes inspiration from its shoe-making expertise. The candles are uniquely designed to smell like a pair of fresh-out-the-box shoes to evoke the exciting shoe unboxing experience through the sense of smell.
TAFT's shoe-scented candles include two new scents. The Spanish Cedar candle is inspired by the aroma of a Spaniard leather factory. It includes top notes of mandarin and peppercorn with cedarwood, leather, and amber. In addition, the Eden No. 1 candle is crated with TAFT's best-selling Eden-boot in mind. The candle fragrance uses cardamon, suede, and amber to create a balanced floral experience and evoke the feeling of entering the Garden of Eden.
Shoe-Scented Candles
TAFT Released a Range of Limited-Edition Candles that Smell Like New Shoes
Trend Themes
1. Luxury Candle Scents - Disruptive innovation opportunity for fashion brands to enter the luxury scent industry.
2. Multi-sensory Branding - Disruptive innovation opportunity for brands to leverage scents to enhance their overall brand experience.
3. Innovative Product Development - Disruptive innovation opportunity for companies to create unique and unexpected products that play with sensory experiences.
Industry Implications
1. Fashion - Disruptive innovation opportunity for fashion brands to expand into the luxury candle and scent industry.
2. Home Decor - Disruptive innovation opportunity for companies in the home decor industry to create unique sensory experiences for their customers.
3. Beauty - Disruptive innovation opportunity for beauty companies to branch out into the luxury candle and scent industry.