The Taco Bell store 'Live Más' recently opened, now offering Taco Bell superfans all sorts of branded merchandise, from skateboards to speakers and scarves.
The Live Más shop has an unusual assortment of accessories, clothing and other "just for fun" items like gigantic Taco-shaped hats. One of the most charming items in the shop is a set of two wire rings that have been shaped to spell out "taco" and "bell." Putting a Taco Bell ring on is a definite way to show your love for its food.
The online shop is full of items for teens and targets youth with Instagram-inspired lifestyle shots and slogans like: "Girls just want to have fun. And eat Taco Bell." Sales from the Live Más shop will go towards tacobellforteens.org, to encourage teens to pursue education, healthy eating and giving back to their communities.
Branded Taco Merch Shops
The Online 'Live Mas' Taco Bell Store Sells Skateboards & Speakers
Trend Themes
1. Merchandise Branding - Brands are expanding their reach by offering branded merchandise, creating new revenue streams.
2. Youth Targeting - Businesses are focusing on appealing to younger audiences through trendy merchandise and social media marketing.
3. Cause-related Marketing - Companies are leveraging their merchandise sales to support charitable causes and community-building initiatives.
Industry Implications
1. Fast Food - Fast food chains like Taco Bell are exploring merchandise branding to engage customers and create brand loyalty beyond the dining experience.
2. E-commerce - Online retail platforms are offering opportunities for brands to sell their merchandise to a global audience.
3. Non-profit - Non-profit organizations focused on youth development and education can benefit from collaborations with businesses that support their causes through merchandise sales.