Aimé Leon Dore works in collaboration with New Balance to continue and grow their ongoing partnership and this time around, the duo create a new version of the NB T500 sneaker. The shoes were originally designed and launched in the 80s as a performance tennis silhouette.
They are now revisited with a similar design language that also leans towards a lifestyle purpose as well due to its build. To celebrate the launch of the sneaker, the team tapped New Balance ambassdor and tennis athlete Coco Gauff to star in the campaign. To capture the visuals, the two brands drew in the talents of photographer Renell Medrano. The sneakers have two colorway options of red and white or green and white with a leather construction.
Collaborative Performance Tennis Shoes
Aimé Leon Dore and New Balance Take on the T500 Sneaker
Trend Themes
1. Collaborative Performance Tennis Shoes - Aimé Leon Dore and New Balance team up to create a new version of the NB T500 sneaker, combining performance and lifestyle design.
2. Revisited Design Language - The NB T500 sneaker is given a new design language that incorporates both its original performance purpose and a modern lifestyle appeal.
3. Talent Collaboration for Sneaker Campaign - New Balance ambassador Coco Gauff stars in the Aimé Leon Dore x New Balance sneaker campaign, capturing the visuals with photographer Renell Medrano.
Industry Implications
1. Fashion - The collaboration between Aimé Leon Dore and New Balance introduces innovative design elements to the fashion industry with their performance-inspired lifestyle sneakers.
2. Athletic Footwear - The NB T500 sneaker's combination of performance and lifestyle design disrupts the athletic footwear industry by offering a versatile option for sports and everyday wear.
3. Photography - The collaboration campaign between Aimé Leon Dore, New Balance, Coco Gauff, and Renell Medrano opens up new possibilities for photography in capturing the essence of sneaker fashion.