Italian-based brand 'Sympathy for the Unusual's' has just released thier Spring/Summer 2012 collection and these shirts are sure to be a hot item amongst the stylish hipsters of today.
Graphic tees have been a staple for a number of years and to find a t-shirt that showcases vivid illustrations that speak to the youth of today is hard to come by. Sympathy for the Unusual has captured the essence of a quality t-shirt and a very effecting use of marketing for their latest collection.
The graphics for the shirts were designed in collaboration with illustrators Sandra Dieckmann, Alvvino and Polkip. Photographs were done by the very talented photographer Gaetano Giordano who decided to use the forest and a wolf to be the main force behind Sympathy For The Unusual's Spring/Summer 2012 lookbook.
Wolf-Inspired Hipster Tees
The 'Sympathy for the Unusual's Spring/Summer 2012' Collection is a How
Trend Themes
1. Graphic Tee Fashions - Collaborations with illustrators and photographers offer unique and captivating designs for a staple fashion item.
2. Wolf-inspired Designs - Incorporating powerful animals as a central theme offers a fresh and unique perspective for graphic tee designs.
3. Youth-centric Marketing - Creating marketing content that speaks to the interests and values of young consumers creates a strong appeal and connection to a brand.
Industry Implications
1. Fashion Industry - Collaborations with artists and unique themes can set brands apart in the highly competitive fashion industry.
2. Graphic Design Industry - Opportunities for designers to collaborate with fashion brands to create unique designs and potentially expand their portfolios.
3. Marketing and Advertising Industry - Developing targeted and youth-centric marketing campaigns allows brands to connect with a highly influential market segment.