To serve as a reminder to the world that Switzerland is still the ideal ski destination to go to during the winter holidays, Switzerland Tourism has come up with an interactive way to promote its beloved home country. From the 15th to the 29th of November, five ice blocks will be placed throughout London, which will have inside them 5 swiss flag cards with various prizes items to be claimed.
Each ice block represents a different winter region: The Alps of Lake Geneva, Graubünden, Valais, Engelberg, Central Switzerland and Bernese Oberland. The fun begins when people have to try and claim their prizes by melting the ice around it. Some of the fun prizes include ski equipments, chocolate and flights with Swiss International Airlines.
With its beautiful white capped mountains and extensive ski resorts, Switzerland remains a tempting getaway for the winter holidays.
Melting Holiday Promotions
This Switzerland Tourism Campaign Promotes the Holiday Hotspot
Trend Themes
1. Interactive Promotions - Switzerland Tourism's interactive ice block promotion could inspire companies to develop interactive campaigns that engage customers in a fun way.
2. Location Specific Promotions - The use of ice blocks to represent different winter regions of Switzerland provides a unique take on promoting location-specific tourism destinations.
3. Experience-based Promotions - Switzerland Tourism's promotion prizes such as ski equipment and flights with Swiss International Airlines showcase an experience-based reward system, which could become a popular trend in promotions.
Industry Implications
1. Tourism and Hospitality - Switzerland Tourism's campaign promotes Switzerland as a winter holiday destination, demonstrating opportunities for tourism and hospitality businesses to promote their locations in innovative ways.
2. Retail - The promotion's prizes, including chocolate, could spark opportunities for retail businesses to collaborate and offer location-specific goods as prizes in promotions.
3. Outdoor Recreation - The promotion's emphasis on ski equipment could prompt opportunities for outdoor recreation businesses to partner with tourism companies to offer experience-based promotions, boosting sales and brand loyalty.