The Swiss Reimagined 'SNGLRTY' timepiece has been designed to offer wearers with a stylish accessory that will enable them to read the time without any confusion. Featuring a one-handed design, the timepiece takes advantage of the One Hand Indication (OHI) approach to get rid of the hour hand altogether. The hour hand works to pinpoint the hour, while a rotating dial on the face indicates the minute through a strategically placed window on the arm.
The Swiss Reimagined 'SNGLRTY' timepiece identifies the increased demand for consumer accessories that increase efficiency to put a focus on minimalism as more users find themselves overwhelmed by technology and unnecessary items. The timepiece is set to be part of a crowdfunding campaign in March with worldwide availability and pricing of the watch not yet announced.
Single-Handed Wristwatches
The Swiss Reimagined 'SNGLRTY' Timepiece Eliminates Confusion
Trend Themes
1. Minimalist Timepieces - The increasing demand for consumer accessories that promote minimalism and simplicity presents innovation opportunities for creating timepieces with unique features that still meet wearers' needs.
2. One-handed Designs - One-handed watches that eliminate confusion and simplify the process of reading time present a disruptive innovation opportunity for the watchmaking industry.
3. Crowdfunding Campaigns for Luxury Watches - Crowdfunding campaigns for luxury watches present a trend unto itself, providing a way for designers and manufacturers to connect directly with target consumers, gather feedback and generate marketing buzz.
Industry Implications
1. Watchmaking - The watchmaking industry can capitalize on the minimalist trend and develop one-handed designs that offer users a stylish accessory that is functional yet simple.
2. Luxury Goods - Luxury goods industries may take advantage of crowdfunding campaigns to generate interest and connect with target consumers.
3. Fashion Accessories - Fashion accessories industries can increase efficiency and meet the demands of consumers who desire minimalist and simplistic styles by offering unique timepieces with disruptive design innovations.