Gen-Z cult-favorite beauty brand Glossier has debuted the nostalgia-inducing ‘Balm Dotcom’ in a limited edition ‘Swiss Miss’ flavor. Inspired by the popular hot chocolate brand, the ‘Balm Dotcom’ comes in a chocolate brown color with a light cocoa and vanilla scent on the nose. The lip balm is formulated with castor seed oil, beeswax, lanolin, cupuacu fruit extract, rice bran, and rosemary leaf extract in order to promote hydration and skin health. Additional perks include omega-6 and omega-9 fatty acids and antioxidants that combat skin damage.
The ‘Balm Dotcom’ already comes in 10 flavors like Birthday, Mint, and Mango, among others. Interested parties are able to choose the ‘Balm Dotcom Trio’ and mix and match three ‘Balm Dotcom’ iterations for $30 USD, or purchase this version for $12 USD before it is tucked away until next Christmas.
Holiday-Inspired Lip Balms
Glossier Launches the 'Balm Dotcom' in a 'Swiss Miss' Iteration
Trend Themes
1. Holiday-inspired Beauty Products - Beauty brands can develop limited edition products with holiday-inspired scents and colors to attract consumers looking for nostalgic experiences.
2. Customizable Beauty Bundles - Offering customers the ability to mix and match products in bundled packages allows them to tailor their purchases and encourages larger orders.
3. Natural and Organic Skincare Ingredients - Incorporating natural and organic ingredients, like castor seed oil and rosemary leaf extract, can appeal to consumers who prioritize clean beauty and skin health.
Industry Implications
1. Beauty and Cosmetics - Beauty companies can experiment with different scents and colors to create seasonal or holiday-inspired products that appeal to younger consumers.
2. E-commerce - E-commerce retailers can create customizable bundle options for customers to encourage larger orders and drive sales.
3. Natural and Organic Skincare - Companies that focus on natural and organic skincare can promote the use of skin-healthy ingredients like castor seed oil and rosemary leaf extract to target health-conscious consumers.