Recent Swiss flashmobs have demonstrated what they deem to be scary but realistic effects of nuclear power. The random flashmobs would randomly collaspse in the street--much to the horror of uninvolved passerby--in order to demonstrate the effects of a potential nuclear meltdown from nuclear power plants.
The idea of the Swiss flashmobs is to protest the development of nuclear plants and rally support for alternate energy sources. The video documenting the Swiss flashmobs is actually terrifying--see it above.
Flash Mob Activism
Swiss Flashmobs Demonstrate Possibilities of Nuclear Plant Meltdown
Trend Themes
1. Anti-nuclear Activism - The trend of flash mob demonstrations against nuclear power plants highlights a disruptive innovation opportunity for alternative energy sources.
2. Scarevertising - Using flash mobs to showcase the terrifying effects of nuclear meltdowns presents a disruptive innovation opportunity for raising awareness and mobilizing public support.
3. Creative Protest Tactics - Swiss flash mobs collapsing in the streets serve as a disruptive innovation opportunity for inventive protest methods to draw attention to nuclear power concerns.
Industry Implications
1. Renewable Energy - The anti-nuclear flash mob trend creates an industry opportunity for renewable energy technologies and solutions.
2. Advertising & Marketing - Scarevertising through flash mobs opens up disruptive innovation possibilities for advertising and marketing agencies to create impactful campaigns for social causes.
3. Activism & Advocacy - The use of creative protest tactics, like flash mobs, provides a disruptive innovation opportunity for organizations in the activism and advocacy space to engage and mobilize supporters.