Hilary MacMillan launches the SWIM collection. The renowned Canadian womenswear designer is launching her debut swimwear range fronted by Canada's Drag Race winner Priyanka. The collection celebrates authenticity and diversity and features nostalgic design codes, with cues from the pin-up era.
The swimwear range includes various swim trunks, cover-ups, and swimsuits. Each swimwear item is available in custom pop art prints, creating the perfect summer statement piece. The Drag Race winner states that "I am so excited to be the face of Hilary MacMillan's first-ever SWIM collection. As an entertainer and drag queen, I celebrate fashion with bright colors and iconic designs to really show audiences who I am." The range features playful patterns and flattering silhouettes.
Pin-Up Era-Inspired Swimwear
Canadian Designer Hilary MacMillan Launches the SWIM Collection
Trend Themes
1. Nostalgic Swimwear - Opportunity for designers to modernize past designs with contemporary materials and technology.
2. Celebrity-endorsed Collections - Opportunity for designers to partner with celebrities in launching new collections.
3. Custom Printed Swimwear - Opportunity for designers to offer customization and personalization options to customers.
Industry Implications
1. Fashion Design - Designers can incorporate nostalgic designs in their swimwear collections.
2. Entertainment - Celebrities can leverage their influence to promote fashion collections.
3. Textile Manufacturing - Manufacturers can develop new printing techniques and materials to create custom prints on swimwear.