'Sweetlings' is the name of a new playset from ALEX Toys that takes inspiration from food decorating and DIY crafts. The toy launched at this year's Toy Fair in New York includes whipped clay that can be used to create shapes that look like cupcakes, cake pops, donuts and other sweets and decorations to bring the charming confectionery characters to life.
As with many of the new toys for tweens from ALEX Toys, this one helps kids to tap into their inner creator and challenges them to design their own imaginative toys. Rather than simply playing with whatever pre-designed characters are presented straight out of a box, kids are given the chance to play with limitless options for customization with Sweetlings.
Dessert-Inspired Decorating Toys
'Sweetlings' Inspires Kids to Make Imaginative Whipped Clay Toys
Trend Themes
1. Food-inspired Playsets - Opportunity to create other food-inspired playsets that encourage creativity and customization.
2. Whipped Clay Toys - Opportunity to innovate and create different types of whipped clay that can be used in various playsets.
3. DIY Crafting Sets for Tweens - Opportunity to create more DIY crafts aimed at tweens that inspire creativity and imaginative play.
Industry Implications
1. Toy - Toy companies can look into developing more toys that encourage imaginative play and creativity.
2. Craft Supplies - Opportunity to create new and exciting craft supplies that encourage imaginative play and creativity.
3. Food Industry - Opportunity to partner with toy companies to create food-inspired playsets and promote healthy eating habits.