Sweetfin – renowned as the leader of the poke bowl and plant-based bowl category in the United States – recently announced a new investment with the European brand Poke House. Having invested in Sweetfin, Poke House has become the largest investor in the California-style poke concept. Currently, the European brand operates 75 restaurants in Italy, France, Portugal, Spain, and the U.K, and the new strategic partnership will bring the location total to 90.
"Sweetfin is the pioneer in the global poke and plant-based bowl category, and we’re proud to team up with Europe’s leaders of the same segment," said Sweetfin President and Co-Founder Seth Cohen. "Poke House’s international presence is very strong, and we have been impressed with the growth of their brand and team, as well as the technological investments that they’ve made in their business. Through this strategic partnership, we have a goal of tripling our unit count and entering new territories throughout the Southwest and other markets in the U.S.
Italian Poke House Expansions
Poke House Partners with Sweetfin to Fuel American Growth
Trend Themes
1. Plant-based Poke Bowls - The rising trend of plant-based diets provides an opportunity for Sweetfin and Poke House to expand their menu offerings and appeal to a wider audience.
2. International Restaurant Expansion - As Poke House continues to expand its presence across Europe and partner with Sweetfin in the U.S., there is a growing trend of international restaurant chains expanding globally.
3. Investment in Poke Industry - Poke House's investment in Sweetfin demonstrates a growing trend of companies investing in the poke and bowl food industry, creating opportunities for further growth and innovation.
Industry Implications
1. Food & Beverage - The food and beverage industry is seeing a shift towards healthy, plant-based options like poke bowls, creating opportunities for businesses like Sweetfin and Poke House to capitalize on this trend and expand their offerings.
2. Restaurant Chains - The trend of international restaurant chains expanding globally presents opportunities for companies like Poke House to tap into new markets and expand their brand presence.
3. Investment & Finance - The investment made by Poke House in Sweetfin highlights a growing interest in the poke and bowl food industry, creating opportunities for investment and financial growth in the industry.