English sportswear brand Umbro works in collaboration with Swedish label Sweet SKTBS on a new collection that brings the world of skateboarders and football players together. The new capsule features a selection of breathable pieces including hi-tech football jerseys, tracksuits, hoodies, tees, benchwarmer jackets, sweaters, and more. The design aesthetics of the collection follows the theme of football with touches of inspiration of 80s British casualwear, streetwear elements, and skater sensibilities as well.
Some highlighting pieces in the new range include the velour and check patterned tracksuits, and predominantly the crest and branding signatures throughout the pieces. The upcoming Umbro x Sweet SKTBS collection will be available for purchase online at Sweet SKTBS beginning September 7.
80s British-Inspired Sportswear
Umbro and Sweet SKKTBS Join to Drop a Range of Sporty Goods
Trend Themes
1. Skate-football Fusion - The collaboration between Umbro and Sweet SKTBS demonstrates the trend of merging skateboarding and football cultures in sportswear.
2. Throwback British Casualwear - The collection's 80s British casualwear aesthetics indicate a trend of nostalgia in contemporary sportswear designs.
3. Tech-infused Performance Wear - The hi-tech football jerseys and breathable pieces reflect the growing trend of integrating technology into sportswear for enhanced performance.
Industry Implications
1. Sportswear - The collaboration presents opportunities for sportswear brands to explore innovative designs that cater to the fusion of skateboarding and football cultures.
2. Streetwear - The incorporation of streetwear elements in the collection highlights the potential for streetwear brands to expand into the realm of sportswear collaborations.
3. E-commerce - The online availability of the collection suggests opportunities for e-commerce platforms to showcase and sell niche sportswear collaborations.