For a limited time on February 13th through to the 14th, people in New York City will have the chance to indulge themselves at the Sweet ReTREAT pop-up from Mars Wrigley Confectionery.
The opening of the chocolate- and candy-inspired pop-up salon was based on the idea that "74% of people believe a treat is sweeter when shared with a friend." As such, when people book themselves an appointment, they are encouraged to share the experience with a friend; when securing their spot in the Sweet ReTREAT online, people are invited to "reservations for parties of two."
Some of the available "TREATments" include Snickers pedicures, infused mint blowouts with "the essence of minty favorites like Altoids and Extra" and makeup styles inspired by other Mars brands like M&M's, Twix and Dove Chocolate.
Candy-Inspired Salon Pop-Ups
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Trend Themes
1. Pop-up Salons - There is a disruptive innovation opportunity to create unique and immersive pop-up salon experiences inspired by different themes or brands.
2. Experiential Marketing - There is a disruptive innovation opportunity to use experiential marketing tactics to engage audiences and promote products or services in unique and memorable ways.
3. Brand Collaborations - There is a disruptive innovation opportunity to partner with non-competing brands to create unique and complementary experiences that appeal to a broader audience.
Industry Implications
1. Beauty - Beauty companies can take inspiration from candy and chocolate brands to create unique and indulgent salon experiences or product lines.
2. Food - Food companies can explore opportunities for experiential marketing and brand collaborations to promote their products and engage audiences in new ways.
3. Event Planning - Event planning companies can create unique and immersive pop-up experiences that cater to different themes and brands, offering a memorable and shareable experience for customers.