The Sweet Nothings necklace collection is deceptively heartfelt. Fine and delicate with a simple gold heart pendant, its hand-engraved etchings actually have more to say than 'sweet nothings.'
Created by In God We Trust, the Sweet Nothings collection is comprised of 20 necklaces, each with a different saying such as 'Hot Mess' and 'Stuff My Muff.' Priced at $40, each is fashioned out of brass and 18 inches in length.
Deceptively Heartfelt Pendants
The Sweet Nothings Collection is More Vulgar than Loving
Trend Themes
1. Vulgar Love - The rise of jewelry with love messages that are not conventional could disrupt the way love is expressed and add novelty to traditional jewelry designs.
2. Incongruous Engravings - The trend of engraving seemingly incoherent messages on fine jewelry presents disruption opportunities for similar messaging on everyday fashion and home accessories.
3. Subtle Cursing in Accessories - The emergence of accessories that convey subtle cursing and libidinous messages could provide breakthrough disruption opportunities in the fashion and jewelry market business.
Industry Implications
1. Fashion - Fashion companies could take inspiration from the Sweet Nothings necklaces and incorporate unconventional and playful messages into everyday items like t-shirts and socks.
2. Jewelry - Jewellery companies could create collections with a playful twist and explore the creation of non-conventional message pieces like the Sweet Nothings collection.
3. Greeting Cards - The emergence of incongruous engravings on fine jewelry presents opportunities for the greeting card industry to create a line of 'misfit' love cards for unconventional expressions of love.