When it comes to satisfying a craving for candy, consumers can now turn to Flip It by Fini Sweets, which offers a taste of both sweet and sour candies. The candy maker is now expanding its presence in the North American market with a range of new gummies and licorice products, plus innovative packaging designs, as seen with Flip It.
Introduced at the Sweets & Snacks Expo, Fini Sweets' double-sided candy packaging design offers both colorful Sour Worms and Neon Bears in a single bag that's easy to open and just as easily shared with others who have a sweet tooth.
Within the candy industry and beyond, consumers are showing a preference for multi-sensorial eating experiences, especially from grab-and-go snacks that combine different kinds of food products in a single, easy-to-access pouch.
Double-Sided Candy Packs
Fini Sweets' 'Flip It' Packaging Shares Both Sweet and Sour Candies
Trend Themes
1. Double-sided Candy Packaging - Fini Sweets' innovative packaging design offers up new possibilities for other companies in multiple food industries to create a multi-sensorial experience for consumers.
2. Multi-flavored Combination Snacks - Fini Sweets' combination of sweet and sour candies could serve as inspiration for other food companies to experiment with various flavor combinations in one pack.
3. Grab-and-go Convenience Snacks - The convenience and ease of Fini Sweets' packaging design signals a trend towards consumers wanting quick and simple snacks they can take on the go.
Industry Implications
1. Candy Manufacturing - Candy manufacturers can capitalize on the trend towards multi-sensorial snacking experiences by experimenting with new flavors and packaging designs.
2. Snack Foods - The grab-and-go convenience trend is not limited to the candy industry, but presents an opportunity for other snack manufacturers to innovate in terms of packaging and flavor combinations.
3. Retail and Convenience Stores - The trend towards multi-flavored and grab-and-go snacks opens up a market for retailers and convenience stores to offer a variety of snack options for consumers looking for a quick and easy bite.