'Find Your Swede' is a new campaign that attempts to match users with their Swedish counterpart. If you've ever wondered if there is someone on the other side of the world that looks just like you, this campaign aims to bring you one step closer to finding that person.
Find Your Swede is a new campaign launched by Sweden’s official tourism agency. The campaign aims to attract tourists by pairing them with a Swedish national. To take part in the campaign, users must complete a 38-question survey that is used to match them with a Swedish person who shares similar personality traits. Users can then strike up a friendly chat with their Swedish counterpart. According to the tourism agency, the campaign is designed "to create connections on a personal level between like-minded people across borders."
The campaign demonstrates how countries can attract tourists on a more personal level by promoting real world connections.
Swedish Doppelganger Campaigns
This Campaign Matches Users with Their Swedish Counterpart
Trend Themes
1. Personalized Tourism Campaigns - Opportunities to attract tourists by creating personalized connections and experiences.
2. International Cultural Exchanges - Disruption potential in fostering cross-cultural connections and partnerships.
3. Personality-based Matching - Innovations in using personality traits to match individuals and create meaningful connections.
Industry Implications
1. Tourism - Disruption opportunities for the tourism industry in creating unique and personalized travel experiences.
2. Hospitality - Potential to enhance the hospitality industry by providing guests with personalized connections and cultural experiences.
3. Matchmaking - Opportunities for the matchmaking industry to explore personality-based matching beyond romantic relationships.