Belgian brand Norm has manufactured a pair of sustainable unisex trainers that are not only supportive but also eco-friendly. The company seeks to "change the 'nonsense' manufacturing process of a standard pair of shoes." By using exclusively recycled materials for the silhouette and its packaging, as well as cutting back on transportation, Norm is able to create a model that uses 80 percent less carbon than its non-green competitors.
The sustainable unisex trainer is dubbed '1L11.' It comes in five colorways, including navy, red, black, white, and khaki green. The shoe is available exclusively in Europe. The upper is 3D-knitted and Norm used yarn from recycled plastic bottles to make it. The brand also used one continuous piece for each pair to cut down on the need to cut and stitch separate pieces together.
Sustainable Unisex Trainers
Norm's 1L11 Sneaker Features a Reduced Carbon Footprint
Trend Themes
1. Sustainable Footwear - Disruptive innovation opportunity: Develop sustainable footwear using recycled materials and reduced carbon footprint to cater to eco-conscious consumers.
2. Unisex Fashion - Disruptive innovation opportunity: Create unisex fashion products that appeal to a wide range of consumers and challenge traditional gender norms in the industry.
3. Circular Economy - Disruptive innovation opportunity: Embrace the circular economy model by using recycled materials and reducing waste in the manufacturing and packaging processes.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate sustainable and unisex products into fashion retail to attract environmentally conscious and gender-neutral customers.
2. Manufacturing - Disruptive innovation opportunity: Implement sustainable manufacturing practices and processes to minimize carbon footprint and increase eco-friendly product offerings.
3. Packaging - Disruptive innovation opportunity: Revolutionize packaging by using recycled and eco-friendly materials, reducing waste, and promoting sustainable practices.