Sustainable Makeup Blender Kits

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Beautyblender Spotlights its BESTIES Bio Pure™ Offering

A sustainable makeup blender kit is made available to cosmetic and skincare enthusiasts through Sephora. Offered by beautyblender, the 'BESTIES Bio Pure™ Blend & Cleanse Starter Set' includes a BEAUTYBLENDER Bio Pure, a Limited-Edition Pouch, a BLENDERCLEANSER SOLID—which is a vegan tool cleanser that removes grime and germs—and a Silicone Scrub Mat to address stubborn stains.

Each item in this kit has sustainable features. For example, the BEAUTYBLENDER BIO PURE is made out of non-latex BioPlush™ foam which consists of 60 percent renewable sugarcane. The mat and pouch, on the other hand, are made using recycled materials.

beautyblender spotlights that its sustainable makeup blender kit is fully vegan and cruelty-free. Ideal for combination skin, it is formulated without sulfates SLS and SLES, parabens, phthalates, and other harmful ingredients that may aggravate the skin.
Trend Themes
1. Sustainable Makeup - Beauty industry could focus on creating and selling environmentally-friendly makeup and makeup tools, like beauty blenders made from sustainable and renewable materials.
2. Vegan and Cruelty-free Products - An increasing number of consumers are seeking vegan and cruelty-free beauty products, which presents an opportunity for companies to create and market such products.
3. Materials Recycling - Sustainability through recycled materials could create a new trend taking over the beauty industry as the demand for eco-friendly products continues to grow.
Industry Implications
1. Cosmetics Industry - Cosmetics companies could focus on creating sustainable and eco-friendly products to cater to the growing demand for such products.
2. Skincare Industry - Skincare companies can create and promote eco-friendly and cruelty-free products like the BESTIES Bio Pure™ Blend & Cleanse Starter Set by beautyblender.
3. Packaging Industry - Companies in the packaging industry could innovate by designing sustainable packaging materials for cosmetics and skincare products.

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