The AW19 Selfridges Bright New Things line featuring sustainable designer fashion is part of the department store's Buying Better Inspiring Change initiative, which is working towards making at least half of its products better for people and the planet by the year 2022. With Bright New Things, consumers are treated to a range of affordably priced products that are ethically produced with fair wages, made with upcycled fabrics and sold in biodegradable packaging. F_WD by Raphael Young, for example, introduces eco-friendly footwear made from vegan leather and recycled fishing nets.
Charlotte Knowles, one of the designers featured in Bright New Things, reminds: "A lot of people don't realise that if you buy a t-shirt for £20, someone — whether it is the guy who grows the cottons or makes it into the fabric—wasn't paid."
Fairly Priced Eco Fashion
Selfridges' Bright New Things Shares Sustainable Designer Fashion
Trend Themes
1. Sustainable Fashion - The trend of sustainable fashion focuses on environmentally-friendly practices, such as using upcycled fabrics and biodegradable packaging.
2. Ethical Production - The trend of ethical production aims to ensure fair wages and working conditions for all individuals involved in the fashion supply chain.
3. Vegan and Recycled Materials - The trend of using vegan leather and recycled materials in fashion promotes cruelty-free alternatives and reduces environmental waste.
Industry Implications
1. Fashion Retail - The fashion retail industry can seize the opportunity to offer sustainable and ethically produced products to cater to the growing demand from conscious consumers.
2. Footwear Manufacturing - The footwear manufacturing industry can explore the use of vegan leather and recycled materials to create eco-friendly and animal-friendly footwear options.
3. Sustainable Packaging - The sustainable packaging industry can provide innovative solutions for biodegradable packaging, meeting the increased demand from brands focused on eco-friendly practices.