Sushito is the combination of sushi and burrito. Created by Toby of Unami Sushi & Asian Grill, the vegan and vegetarian-friendly menu consists of 19 different Sushito flavors. Toby says, "We want our sushi to be known as a product that you can feel good eating." Each sushi burrito roll consists of rice, fresh fish, veggies, cream cheese, tempura flakes, seaweed salad and your favorite sauces in a soy wrap.
This quick service item makes for a healthy alternative to fast food. The sushi burrito is a great spin-off of the traditional hand roll, however, it is enclosed in a soy wrap instead of seaweed. Mixing Mexican and Japanese cuisines has proven to become the next big thing for sushi.
Sushi Burrito Hybrids
Sushito is the Brain Child of Unami Sushi & Asian Grill Owner
Trend Themes
1. Sushi Burrito Hybrids - The combination of sushi and burrito creates a new breed of quick service item.
2. Ethnic Cuisine Fusion - Combining traditional dishes with exotic recipes creates a unique blend of flavors.
3. Healthy Fast Food - Fast food can be healthy and delicious at the same time.
Industry Implications
1. Fast Casual Restaurants - The concept of combining two different cuisines makes it an attractive option for fast food chains to innovate.
2. Food Trucks - It’s a perfect option for food trucks to tap into the fast and healthy food industry.
3. Grocery Retailers - Retailers can offer sushi burrito kits for customers to create their own sushi burritos and enjoy at home.