If you're a fan of sushi get your own giant detailed sushi pillow for $48.00 - $58.00. The top of the shrimp is hand painted and has a cotton 'rice' bottom with a strip of emerald coloured 'seaweed'. You can choose from california rolls and other various types of sushi. (GUSH Magazine)
Implications - The rise of foodie culture has inspired a wave of inedible culinary creations, from fashion to home decor. Epicurean consumers are increasingly looking for items that express their personality and interests; these sushi pillows target quirky fans of the Japanese cuisine. Companies can take advantage of this opportunity by releasing functional accessories that take on the theme and form factor of a popular food item.
Sushi Pillow
Sushi Pillow
Trend Themes
1. Food-inspired Home Decor - Companies can create home decor items inspired by popular foods to appeal to epicurean consumers looking for items that express their personality and interests.
2. Quirky Culinary Creations - Opportunities exist for companies to release unique and playful products, like these sushi pillows, that embrace the wave of inedible culinary creations driven by the rise of foodie culture.
3. Functional Food Accessories - Functional accessories that take on the theme and form factor of a popular food item, like these sushi pillows, can appeal to consumers looking to showcase their favorite cuisine in unique ways.
Industry Implications
1. Home Decor - The home decor industry can create food-inspired products to cater to the growing number of epicurean consumers looking to incorporate their interests into their living spaces.
2. Fashion - Fashion companies can explore unique and playful designs, like inedible culinary creations, to target consumers that want to stand out with quirky accessories.
3. Consumer Goods - There is an opportunity for companies to introduce functional and unique food-themed accessories, like these sushi pillows, to appeal to niche consumer markets with specific interests and hobbies.